AdWords Management - Using E-Mails

Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality.

Discussions about AdWords are not complete without talking about how to make a lasting relationship out of that costly fraction-of-a-second click. When a person clicks on your Google ad, you are charged fifty cents no matter what happens next. If that person stays on your page less than 5 seconds, he is out of there and you most likely won't see him again without another costly click.

You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later.

The more complex your sales process, the more important it is to break it up into bite-sized steps.

The Strength Of Your Emails Is Centered On Being Personal

Run-of-the-mill advertisers have little respect for the personal nature of e-mail. They don't realize how easy it is to turn off otherwise receptive prospects to their message, just by violating that.

It is essential to write as an individual. The exception is, if you are writing to someone who is a part of a group where each member knows the other members. Otherwise always compose your emails on a personal vein. Speak to your client, one person.

1. Your "From" Field Shows That You are Real

It is likely that if the person-to-person style was effective in the body of your email, than it will also be effective in other aspects of your email. For instance, in your "from". Think about the different feelings these "from" lines evoke:

Bill Kastl

William Kastl

William Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

Be genial and intimate while avoiding the spam look. This can be challenging because people who create spam always try to give their messages the appearance of a message from a familiar friend. The solution is to include an item so pointed to their individual interests that a spammer could not have thought it up.

Select a from field that will cement your customers to you.

2. An Intriguing Subject Line

The context of your email is what will spell success or failure for your email. The subject line will work, not because of a standardized copywriters rule, but because they say something about what a targeted group of people are interested in at that moment.

If I were to show you ordinary samples of email subject lines, it would be virtually impossible for them not to sound like spam. So lets get a specific subject that you will understand: Google AdWords

* When Google is NOT the Best Way to Get a Customer

* Are Google Employees Spying on You?

* Google's 'Don't Be Evil' and all that

* Five Insidious Lies About Selling On The Web

The subject lines dont blare at the reader with cheap promotional verbiage, they are suggesting to the reader that there is a tale to be told. They intrigue them instead of repelling them.

Article Source: http://www.articles.ask-me-about.com

With over a decade of experience in adwords management , Kirt Christensen, will share his expertise in adwords management, by giving you ideas he discovered that work (and some that don't work). www.netbreakthroughs.com">www.netbreakthroughs.com