Adwords Tactics: Restructure Your Ads Groups Today!

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...

...What a ton of pressure when it's your business funds that are being spent!

So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

A critical component of your Adwords account is how well you have your Adgroups setup and arranged.

Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.

Don't do this, it's begging for trouble!

Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.

Remember always, "relevance" is the key to unlocking Adwords!

And since it's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, you need to "break out" keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.

After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.

Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!

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Kirt Christensen delivers aggressive PPC management service, tracking over half a million dollars of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com