Get Over The Fear of Networking

Network marketing is one of the most effective ways to conduct business. The reason being that word of mouth advertising is much stronger then print. Think about it for a moment if a friend told you that they love Product A and what it did for them, then you will probably remember that when you go to male that purchase and you are comparing Product A to Product B. Which one are you libel to pick.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

Public speaking is the 1st issue I'm going to discuss, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below.

1. Be prepared - practice, practice, practice what you are going to say. Professional athletes practice the same drills and plays over and over again day in and day out; so that those actions become habit and can performed without thinking and can react to the situation. You have to do the same thing.

2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.

3. While on the way to an event, you need to do 2 things. 1 you need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".

Now you might ask, well how do you deal with the fear of rejection? Well that's easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that's great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.

1. Hello my name is (your name) and I'm with (your company name)

2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."

3. Tell them 1 or 2 important facts or typical hot buttons your clients will have.

4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are them to help them.

5. This whole spiel needs to be no more then 30 sec.

Now you have the tools to be able to network without rejection and without fear.

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