How To Boost Affiliate Program Revenues With Presell Pages

There are very few website and blog owners out there who don't want to make a little money for their efforts. To achieve this, many turn to on-site advertising, product sales and affiliate programs. While all of these can pay off, they do tend to rely on visitors to physically act before the money comes in.

If affiliate programs in particular are to produce a return, a website or blog visitor has to click on a link, visit and new site and then they might even have to buy something or sign up for something. Increasing the odds for success often involves the original site's ability to draw attention to the ads or program links.

No one would argue the fact that affiliate programs can pay off. They, unfortunately, don't always do so. The simple truth is that straight linking leaves the final "sale" up to the affiliate program's site. Should that site not do its job correctly, a referring site's likelihood of realizing revenue tends to go away.

When it comes to affiliate programs, there are ways to hedge the odds in one's favor. Creating internal presell pages to tout the products is just the ticket for many site owners. What these pages do is offer information that explains the product or service in question. In essence, all these internal pages do is provide what potential subscribers or buyers might need to know to make the decision to purchase. Instead of placing direct affiliate links in posts, in chat forums or in other locations, those with presell pages put the affiliate links on these pages.

The benefits of having dedicated presell pages are many. Depending on how these pages are used to their creator's advantage, they can produce indirect revenue on their own, as well. One of the biggest potential money making benefits of presell pages involves their ability to draw search engine traffic. These pages tend to be keyword heavy, so they appear on searches. If the words are properly optimized, this kind of page can actually draw a lot of traffic. This, of course, produces the offshoot benefit of more visitors, which can lead to bigger and better ad revenues and affiliate buys.

Traffic is just the tip of the iceberg when it comes to potential benefits of presell pages. Another major draw of using these pages lies in the ability they present to build trust for the site and even play off existing trust. If the pages present honest information about products or services - with the bad included, too - they can lend credibility to a site. Another big advantage to creating these pages involves outside promotions of affiliate links. Rather than dropping affiliate links in forums, e-mails and chat rooms, which is tantamount to spam, those who create these pages can sign posts with a link to a presell page instead. These pages also work beautifully as reference links in future posts or content about the topic.

Creating pages that presell products or services on a site or blog isn't very difficult. All that's necessary is creating a separate page, or even blog article, that includes the pitch. If using a new page, consider making its link very visible on the site. A banner ad for recommendations or another similar tool can help greatly.

When creating these pages, there are a few basic rules to follow. They include avoiding hard selling. Be honest about the product and try to present both the good and the bad if they exist. Also, make sure to include the actual affiliate link a few times, but avoid the use of other links. Consider cloaking the links and do make sure the copy is relevant, fairly short, easy to read and does offer solid information. This means bullet points, subheads, keyword phrases and so on. The biggest thing when writing these pages is to remember to make sure they tell why a reader should be interested. They need to know what's in it for them.

Presell pages for affiliate programs aren't always necessary, but they can go a long way toward helping increase revenue. Those who take the time to understand the programs they're recommending can gain a higher conversion rate than others when presell pages are brought into play.

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About the author: Jeff Alderson is a software developer and Internet marketer. He is an expert on PPC and SEO strategies. To boost profits, Jeff advises using a keyword research tool when conducting keyword research