Links; Your Path to Top Search Engine Rankings

One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It's free, of course, and very easy, but doing it properly does take some time and effort. I recommend a couple of ways to find websites which might be willing to link to you.

One way is to do a simple search to find websites with information about the same subject as your site, or closely related information. If you have a website about flowers, for instance, you can use search terms such as "gardens", "gardening", "flowers", "plants", and "seedlings" to find sites which may be interested in linking to yours.

Or, you can identify a few websites ranked highly for the search terms most appropriate for your site and find sites which link to it. You can do that by searching in Google, or Alltheweb.com for "link:" (without the quotation marks) and the complete URL of the website. For example, link:http://plantsandflowers.com (be sure you do not leave out the colon after the word "link").

Once you've identified the websites most likely to link to yours, visit them, obtain the email addresses of their webmasters, and send an email requesting a link. To be effective, your email must:

1. be concise, grammatically correct, and polite. Always say "please".

2. describe your site succinctly and without hype. Explain why visitors to the webmaster's site would benefit from visiting yours.

3. offer the webmaster something in return. For example:

a. a banner or text link somewhere on your website.

b. information about how to submit their website to 300,000+ search engines, directories, and links pages for free. When they agree to link to you, send them to: .

If you send link requests to ten website owners a day and convince just one out of ten to link to you, the result will be thirty new links a month.

By using the methods discussed above, you may see a measurable increase in visitors to your site in as soon as a month or two. Significant increases in your search engine rankings may be a little slower, but they will come as more and more sites link to you.

If you are persistent, your link campaign can bring you great results. Many sites that began as hobbies became highly profitable as a result of good linking campaigns.

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Daniel Kane is a veteran educator. Through good content and ongoing linking campaigns, his websites on online colleges