google adwords Hints For Managing AdWords

You Are Touching Two Groups Of People

It may seem that these bits of advice are targeted for real estate folks, however the concepts apply in other areas. Two groups of people are searching for your business:

1. People who are residents of your region - city, or state - that enter a search term like "real estate", "dentist", "churches", or "restaurant" and count on the results being for the vicinity where he resides. You will be there when he searches.

2. An individual doesn't reside in your locale, (or perhaps Google is not able to determine where he is), nevertheless he is asking for services in your locale. On Google search he types in "movers in Palo Alto", "Palo Alto real estate", or "hotels in Palo Alto", wanting references for Palo Alto only. Perhaps he is vacationing, moving or is interested in investing in Palo Alto.

Truth be told he could reside in Palo Alto, however he might at the moment be in Los Angeles, Chicago, Edmonton, Perth, or Saigon, but he is still looking on Google for you and he pin points Palo Alto by name.

You will be there, whichever way it is. When he knocks you will be waiting to open.

Getting To The First Person

Because you're aiming at these two kinds of people, you can set up two Google campaigns for them, not just one. So here's how. When you're first setting up your campaign, select regional targeting.

Then you choose your country, followed by your state/province, and even a city or group of cities.

Getting To The Second Person

Perhaps you want to advertise for California real estate. You would want to set up your campaign for national or even international traffic, however you will use local search terms like "Santa Barbara real estate" or Bakersfield real estate", because, most likely there will be folks nationally ore even internationally, using these search keywords.

So you'd grab a map or a listing of cities from a web site and create a keyword set like this:

California real estate

LA real estate

San Jose real estate

Villa Real real estate

Santa Monica real estate

Purchase homes in Crescent City

Buy a home in Santa Barbara

Buy a home in Palm Springs

Purchase homes in Stockton

The easiest way to accomplish this would be to put together a long list of general keywords (like the ones used in the regional campaign) with a long list of cities and towns and then, using a spreadsheet, mix and match them with each other.

By using this strategy you can get a really long compilation of keywords. The trick is that somewhere around ninety-five percent of the words won't get search results and the remainder, about five percent, will only get a few. That is not a lot but the price is right only 5 to 10 cents a click. Don't give up your general keywords in your local ads, but the regional keywords in your national campaign should be very cheap clicks.

Your AdWords account for real estate could be organized thusly:

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

Organized in this manner, you have covered both contingencies and you should be getting your full share of the traffic for this market. The great thing is that you are not ignoring folks who do non-local searches.

Google has great features to help you target your customers. You can use your businesses physical address or longitude and latitude to aim at searches within a specified area. You also can customize a coordinate set that you would like to aim for.

Increase Your Ad Talents In A Localized Test Campaign Before Hitting The Nationals

An age-old advertising practice is to test ideas in a smaller market before you spend big bucks to try them out in a larger one. Nowadays, the risks of going national instantly if you have a good product may seem small because after all, you're paying for one click at a time, you can set a daily budget, and you can turn your traffic on and off at will. But that doesn't undo the value of trying your product in one small geographic area first

For example, if you sell advice to investors, you might start just with investors in New York State. The advantage? You don't need to worry nearly as much about your daily budget. If your cash reserves are limited, you can choose this smaller market to start off in, and if in the first few weeks or months it's not profitable, you're not forced to shut the entire thing down for fear of quickly going bankrupt. Make the sales process profitable in a smaller market, and then go national.

At this juncture, you are ready to hit the open world wide market because you took the time to tune your marketing engine and the dollars you spend come back with all their friends in tow. An added benefit this way is great for keeping your competition in the dark about what you are doing, as long as they don't search in your target cities.

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Kirt Christensen, an 11 year veteran of adwords management , will be your guide and show you exact results of all the adwords management techniques he tests and uses every single month. www.netbreakthroughs.com">www.netbreakthroughs.com